How can the answer be improved. Coalition loyalty programs can help brands reach consumers in new ways here are three strategies for coalition programs to increase engagement.
A coalition loyalty program is a loyalty card system that offers incentives to customers of two or more businesses in return for allowing those businesses to collect user data such a program packages customer benefits into a single customer loyalty program.
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Amex's launch of plenti, a new coalition loyalty program, will bring together retailers so customers can earn and redeem points across retailers.